How do you stand out in a crowded market that already has a clear leader? Mister Mo uses market leaders, Nairaland, Linda Ikeji and MobilityArena as muses. A member of my team drew my attention to another tech blog that is an attempt at a rip-off of MobilityArena.com. We have a long list of such blogs. We are flattered by the imitations that keep springing up year by year. I am an advocate of more…"Nairaland, Linda Ikeji, MobilityArena: Photocopy Is Not Easy"
Sisi Yemmie has published a humourous take titled 17 scenarios that are too real for Nigerian bloggers. It is a piece that I enjoyed reading as it touched on issues that I am well too familiar with as someone who has been in charge of a number of blogs, including Mobility Arena, CPAfrica and House Of Mo. If you are a blogger, when a Nigerian brand approaches you for a service and you are told…"When Nigerian brands tell you they have no budget"