News Flash: We are selling off House Of Mo

You read that right: after 3 years, 1,265 Posts and 1,326 Comments, we are selling off my personal playground and general digital media experiment, House Of Mo. Following The Money Why? Running House of Mo has been fun, but it hasn’t generated sustainable returns, financially. We have looked at the resources we put into it and what the site sucks out of us. The verdict is that it isn’t worth keeping. It is time for…

"News Flash: We are selling off House Of Mo"

Fun Stuff: Linda Ikeji Social versus Linda Ikeji’s Blog

Linda Ikeji Social is an online community that was launched in 2016. It builds on the popular Linda Ikeji’s Blog by adding a social layer to it. In that sense both websites fulfill the same purpose. at the core, Linda Ikeji Social is a blog, exactly the same thing that Linda Ikeji’s Blog is. That’s overstating it; right? Being digital marketing people here, we We are always sifting through statistics and trends to see what…

"Fun Stuff: Linda Ikeji Social versus Linda Ikeji’s Blog"

The best-dressed tech bloggers in Nigeria

Tech bloggers are not generally well known for their dress sense. More likely, it is for the lack of it. Which is why a list of this sort is needful. There are a handful of tech bloggers in Nigeria with impeccable dress sense. Perhaps, we can spur some more to put some more effort into their dressing. Have a look at my list of best-dressed tech bloggers in Nigeria. Adewale Yusuf Adewale Yusuf of Techpoint…

"The best-dressed tech bloggers in Nigeria"

Nigerian tech blogs: When talk is cheap

Picture the motivational speaker who has never built any successful business himself but who postures to know how to build one. Picture the armchair critic. No hands-on experience at the things he opines about. That’s the picture that many Nigerian tech blogs present. The meat of this post is that it is easy to pontificate about why this startup failed and that startup founder crashed. It is easy to pontificate about what needs to be…

"Nigerian tech blogs: When talk is cheap"

What we did when someone cloned Mobility Arena

This morning, I was searching for some information on the web. In the course of my search, I stumbled on an image that we had on Mobility Arena. Curiosity got the better of me. So, I clicked on the image and it led me to a Mobility Arena clone. It was a blog that was essentially reproducing all Mobility Arena content – text, images and video. It had our posts word for word with our…

"What we did when someone cloned Mobility Arena"

Creativity Can Kill Your Blog Business

I sat down with a gentleman whose blog was struggling badly. He had come to the point that he was ready to pack things up. If you take a look at his blog, the first thing that strikes you is how it has great content. A lot of creativity has gone into it. But traffic has remained low, maxing at about 500 page views daily. And income was next to zero. What was the problem?…

"Creativity Can Kill Your Blog Business"